Genentech brings on new chief marketing officer as Erica Taylor Erica Taylor Genentech
Erica Taylor, CMO of Genentech, shares advice for aspiring leaders: "You belong!" Erica Taylor, CMO, Genetech DAY 1 - Opening Panel: Breaking Barriers in Pharma: How Far Can Cross-Functionality Really Take Us? As all marketers lean into customer centric and DTC models, the challenge for legacy pharma is as much cultural as it is Erica Taylor, who served as Genentech's first chief marketing officer (CMO), is leaving the role to join Roche as vice president, lifecycle ...